Government Agencies Can Fulfill Citizen’s Requests with Customizable Digital Signage Relaying Real-Time Information
Innovative digital signage can support government agencies as they work to keep their constituents well-informed. Digital signage has emerged as an essential component of constituent experiences, providing a compelling way to deliver the right information at the right time to the right audience. These signs dynamically display up-to-the-minute information that keeps employees and citizens aware of real-time emergency alerts, agency updates, location changes, and schedules. Government decision makers can derive even more benefits by customizing these displays on a site-by-site basis, making it easier to connect with all types of audiences. Think about the staff and citizens at your local Department of Motor Vehicles. The workers face heavy workloads, whether they work inside the facility or move from one location to another. The management team needs to consider innovative ways to support their staff as they provide positive, efficient experiences, without becoming overwhelmed and burned out.
Hughes recognizes the pivotal role of digital signage in an organization’s communications strategy and the significant value it can provide. Enterprise-grade signage solutions provided by Hughes utilize a unique combination of our advanced digital media players, the latest Smart TVs, and a cloud-based content management system to make scheduling, targeting, and displaying dynamic content quick and easy.
As your agency or team considers digital signage options, here are some powerful reasons that digital signage will support your mission to serve constituents.
Increase Citizen Satisfaction
In November 2024, FedScoop reported that “the efficiency and ease of government processes and the ease of accessing and clarity of information—two key satisfaction drivers—improve year over year, and customer service therefore remains high.” This strong satisfaction follows implementation of the 21st Century Integrated Digital Experience Act, a 2018 law to modernize and standardize government websites. In addition to the website experience that users get while they are at home, citizens want to come into a government office and find user-friendly information interfaces so they can get in and out as quickly as possible. Hughes knows that innovative, customized digital signage will extend the modernized, digital user experience. The Hughes MediaSignage platform is cloud-based digital signage software that enables you to deliver dynamic and targeted messages to your audience, both internal and external. Deploying informative and engaging public-facing digital signage augments customer service tools and boosts customer satisfaction.
Reinforce Trust in Your Agency
Government agencies must focus on responding to citizens and their specific needs. By helping and understanding citizens, they will feel more trust in your organization. Digital signage can create this ‘user-focused’ approach by sharing information in the ways that suit the users. The U.S. Office of Management and Budget has targeted this requirement over the last few years. They want to improve access to services, reducing unnecessary complexities, and actively engaging customers to gather feedback for continuous improvement. When a citizen comes into a U.S. government office, consider how digital signage in the waiting area can help your government team share important information about the services you perform. This customized signage can engage and inform citizens with dynamic and easy-to-understand video and graphics, answering some typical questions they have while waiting for assistance. Remember, it is the experience people remember that builds loyalty and trust.
Digital signage solutions from Hughes offer a powerful tool to help alleviate staff and user concerns and day-to-day pressures. By streamlining communication, automating the delivery of essential information, and enhancing facility navigation, digital signage reduces the time and effort spent on serving each user. This frees government workers to focus on meaningful, personal interactions with citizens, ensuring higher-quality customer service and better outcomes. The Hughes Government Team can help you understand the options available and the best ways to fulfill your agency’s mission.