How Digital Signage Bolsters Customer Engagement and Experience for Grocers
Grocery shopping is one of those universal activities that a majority of people do on a regular basis, but that doesn’t mean it has to be boring. When browsing the aisles of the local supermarket, there are several factors that can make this typically routine activity more enjoyable, productive, and successful.
For grocers, digital signage is an opportunity to provide customers with more information and services that will help them locate their everyday items quickly, find new products they might enjoy, and take advantage of sales and coupons available at the store. Digital signage can also help grocers promote new products, communicate updates about the store, and actively merchandise products in specific locations, such as at the end of an aisle or near cashiers.
Digital signage offers grocers and other food retailers the perfect communications tool to share product news and store information with existing customers, and in some cases, attract new customers by providing a better overall shopping experience. Digital signage can replace outdated physical printed signs with more flexible and dynamic digital options. Research shows that local stores typically implement less than 40% of the company-provided, point-of-sale material. With digital signage, grocers can stop spending money on short-term signs and replace them with a digital alternative that can be easily updated at any time via a content management system.
Here are just a few ways digital signage can elevate the grocery shopping experience.
Digital Signage Drives Engagement
Digital signage enables grocers to shine a spotlight on specific products and services, as well as engage and interact more easily with their customers.
Advertise high-margin products
For many consumers, a trip to the grocery store involves buying the same or similar products without straying too far from the standard list. Grocers can put digital signage to work advertising new products that can drive higher profits for them. By using video or visual images, digital signage can catch the customer’s eye and potentially introduce them to a new favorite product.
Promote brands with specialized content
For brands and products grocers know are popular with customers, digital signage provides them a platform to personalize the experience with branded content that customers would appreciate or enjoy, such as upcoming sales or new flavors. Digital signage can also provide updates on pricing and promotions related to the brands.
Publish recipe ideas for popular products
Customers buying a product for the first time could benefit from recipes or other information about the item. Digital signage could be used near the butcher counter, for example, to share a recipe for perfect pulled pork or a side dish pairing. By offering customers information about the food they are buying, digital signage can encourage more engagement from customers and build store loyalty.
Share information throughout the store quickly
Digital signage can also be used to communicate important information. For instance, if certain checkout lines are accepting only cash, an update on the digital signage would inform customers before they stood in the wrong line. It can also be used to share information about a special in the bakery department or a giveaway of free samples, directing customers to the right store location.
Improve the experience for customers waiting in line
Whether customers are in line during peak hours at the deli counter or patiently waiting to check out their 20 items or less, digital signage can be used as a source of entertainment by broadcasting live TV, social media feeds, or other video content, such as a cooking show.
Strategically share messaging at specific times
Morning shoppers can benefit from digital signage that alerts them to deals on breakfast sandwiches in the hot food department, and the message can be updated for those coming in on their lunch break about two-for-one pizza slices. With the flexibility to update the content, digital signage can target specific customers at times when it is best to share certain information.
Real-time inventory or product lookup
Digital signage can also provide a self-service, interactive experience for shoppers. If a customer is having a difficult time finding an item, an interactive digital display could point them in the right direction or let them know that the product is not in inventory at this store location. Grocery shoppers can use either touch screen or scan options with interactive features to check pricing on specific products, for instance.
Hughes Digital Signage for Grocers
Hughes provides digital signage offerings for grocery and other retail customers. Our cloud-based Digital Signage can help grocers deliver innovative, convenient, and flexible communications.
Digital signage is designed to make scheduling, targeting, and updating content easy, with the ability to display content on a single screen or across a network of screens. Hughes Digital Signage features a cloud-based management system, high-quality media players, and SmartTV screens in both large and small sizes. When connected to the content management system, grocers can quickly and easily update digital signage to reflect the latest specials, sales, and services at their location. Digital signage solutions from Hughes help grocers offer customers convenience and information seamlessly to drive better engagement and experiences.
Visit our website to learn more about Hughes Digital Signage solutions. And to see how Hughes works to help grocers deliver exceptional customer experiences, visit here.